ABOUT US
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Spark RE Analytics is a cutting-edge data and asset management analytics company designed for owners who are determined to achieve the highest returns on their investments. Instead of focusing on being the largest, we want to be the best at what we do.
While many revenue management firms aim for a mere 3% increase in rent growth above their clients' existing performance, Spark RE Analytics strives for 10%+ increase in net operating income (NOI). In fact, we have successfully achieved NOI growth exceeding 20% on multiple occasions (pre- and post-Covid).
At Spark RE Analytics, we view our clients as partners and seek those who share our vision of being the best in the industry. We are not swayed by flashy marketing, complex technology, or convoluted analysis. Instead, we focus on measuring cash flow and work backward to identify the key drivers. We then leverage our technology, training, and knowledgeable staff to analyze our findings and provide higher returns for our clients.
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TEAM
Spark RE Analytics' greatest strength lies in our exceptional workforce and distinctive organizational culture. Our global team is comprised of individuals with diverse backgrounds and exceptional expertise, each contributing their unique skills and experiences to derive optimal rent pricing recommendations. Our team members include a real estate executive with two decades of industry experience, a college professor, experienced senior property manager at Bell Partners, a corporate attorney, 2 CPAs , and 2 MBAs.
By collaborating with Spark RE Analytics, clients can take advantage of our continuous productivity, as Spark team members around the world operate 24/7. In addition, clients gain access to exclusive tools and proprietary technologies developed by our in-house programmers. Furthermore, clients receive valuable support in managing administrative tasks, conducting data analyses, and navigating any other obstacles to ensure the efficient execution of all operations.
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Sang Park - CEO and Chief Analyst
The “Spark” in Spark RE Analytics
Background: Executive level positions at Equity Residential, AvalonBay, Vornado Realty, Gables Residential, and Greystar.
Expertise: Asset Management, Property Management, and Property Management Systems
BA: University of Michigan - Economics, Political Science, Communications
MBA: UC Berkeley - Finance & Real Estate
Areum Joo - Managing Director
Responsible for Business Operations and Analytics
Background: Head of Finance/Accounting for real estate firms. Expert in financial analysis and meeting lender requirements
Sam Cua – VP of System Operations and Product Development
Responsible for managing IT infrastructure and developing new features in products
Background: College Professor (Computer Science), Research and Development at Canon and Entrepreneur
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Sy Crystal – AVP of Pricing Services
Industry expert in amenity premium analysis and implementation, pricing analyst, leads US-based admin staff, and competitor analysis.
Background: Successful Entrepreneur for 30+ years​
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Michael Walker - Senior Director of Pricing Operations
Responsible for client training, client support, and pricing calls
Background: Property Manager and Regional Operations
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Tarik El-Allame - Director of Pricing Operations
Responsible for running weekly pricing calls, premium analysis and implementation
Background: Property Manager and Regional Operations
Kevin Kim - Associate Data Scientist
Responsible for IT infrastructure maintenance and new product development
Background: Industrial Engineering
Melissa Chambers – Associate
Responsible for pricing analysis, manual data entries, and pricing visualization report
Kristine Balay – Senior Analyst
Responsible for weekly pricing tool production and analysis
Bobby Wasserman –System Security Admin
Responsible for system security administration
Ellen Park – Head Accounting and Tax
Accounting and International Tax Expert
Background: Arthur Andersen, BDO LLP, Wolf Group​
SPARK RE ANALYTICS DIFFERENCE
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Spark is simple. EVERYONE understands the rents. ALL numbers match and we can show the math and source of all numbers.
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Spark team are experts in leasing and marketing and will review and train best practices.
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Spark offers a large support staff. Spark has at least 2 analysts working on each property per week. In addition to the pricing calls, the analysts review premiums, analyze data, and train on-site staff - WEEKLY
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Spark focuses on the people. We believe the on-site staff productivity is the key to achieve higher rents. We seek to HELP on-site team members become more successful.
In summary, Spark RE Analytics offers a simple pricing model that everyone understands and trusts, emphasis is placed on driving inputs that lead to higher rents, and a pricing team led by an executive who understands the entire business and holds on-site team members accountable. We believe firmly that using a pricing system where no one knows the exact math and led by an inexperienced pricing analyst results in suboptimal performance.
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Suboptimal Results = Millions of dollars in cash flow and value left on the table
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